B.Wenger   |   Design + Illustrator 

With a growing economy, new infrastructure, and investors, this once small agricultural town of Turlock is building for the future. A rebrand to their identity was created to pay homage to their hardworking residents who have laid the way for a new technologic endeavor. A new identity, advertisements, decals, website, and City employee uniforms were created. 

With a growing economy, new infrastructure, and investors, this once small agricultural town of Turlock is building for the future. A rebrand to their identity was created to pay homage to their hardworking residents who have laid the way for a new technologic endeavor. A new identity, advertisements, decals, website, and City employee uniforms were created. 

With a growing economy, new infrastructure, and investors, this once small agricultural town of Turlock is building for the future. A rebrand to their identity was created to pay homage to their hardworking residents who have laid the way for a new technologic endeavor. A new identity, advertisements, decals, website, and City employee uniforms were created. 

With a growing economy, new infrastructure, and investors, this once small agricultural town of Turlock is building for the future. A rebrand to their identity was created to pay homage to their hardworking residents who have laid the way for a new technologic endeavor. A new identity, advertisements, decals, website, and City employee uniforms were created. 

Pierce Freight Services, Inc. is Michigan’s leading regional trucking and transportation company. The company was founded by William Leigh Pierce in 1973 and is based in Traverse City in the northwestern portion of Michigan. Pierce Freight Services, Inc. was incorporated on September 9,1974 and originally started with three trucks and eleven employees. Today, they are Michigan’s largest transportation service with 4,500 trucks and 6,000 employees..       

The goal of the Pierce Freight Services rebrand was to distinguish them from their competitors and to not reduce their dependable reputation in their current marketplace. It was understood that Pierce Freight Services was a trustworthy, knowledgeable, and dependable trucking services. With this in mind, a rebrand was suggested: new logo, stationery, social media presence, advertisements, and employee uniforms were created.      

These desert-themed posters were created for fun. The focus was on creating illustrations to represent the natural sky. 

Chong’s Cuisine is a local hot-spot for Chinese and Thai food located in the heart of Turlock, California. This mom-and-pop restaurant has been serving its community since 2007 with fresh local ingredients gathered daily. 

Chong’s was in need of a new identity for their growing business. What first started off as creating a new logo turned into a full rebrand. From a new logo, stationery, menu, and to the restaurant’s remodel, it was an amazing experience to be a part of. 

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Assisted client with direction of the restaurant through a new identity and restaurant remodel. 

Developed logo, menu, stationery, social-media advertisements, and custom screen

printed t-shirts.

Created custom screen printed t-shirts available for purchase and used as uniforms for eleven staff members.

Collaborated with contractors towards choosing new tile, fixtures, toilet, paint, wallpaper, printed material, t-shirts, and furniture to reflect

new identity. 

These desert-themed posters were created for fun. The focus was on creating illustrations to represent the natural sky.